Datenschutzerklärung

Privacy Policy

Last updated: May 28, 2026

This Privacy Policy describes how DressFit, available at https://dressfit.store/ (the “Site”, “we”, “us”, or “our”), collects, uses, stores, shares, and protects your Personal Information when you visit the Site, create an account, subscribe to our communications, participate in our rewards or referral program, contact us, or make a purchase from the Site.

DressFit is an online store offering dancewear, fitness wear, accessories, and related products to customers worldwide. By using the Site, you agree to the collection and use of your Personal Information as described in this Privacy Policy.

Contact

If you have questions about this Privacy Policy, want more information about our privacy practices, would like to exercise your privacy rights, or want to make a complaint, you can contact us using the details below:

Email: info.dressfit@gmail.com

Phone: +34 604 419 578

Postal address: 27 Old Gloucester Street, London, England, WC1N 3AX

Personal Information We Collect

When you use the Site, we collect information that helps us operate the store, process orders, provide customer support, improve the shopping experience, prevent fraud, and communicate with customers. In this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, or can reasonably be linked to an individual.

Device and Usage Information

We collect certain information automatically when you access the Site. This helps us load the Site correctly, understand how customers use the Site, improve performance, measure marketing activity, and protect the Site from abuse or fraud.

  • Examples of information collected: IP address, browser type and version, device type, operating system, time zone, language settings, cookie information, pages viewed, products viewed, referral URLs, search terms, interactions with the Site, session data, and approximate location based on technical information.
  • Source of collection: collected automatically through cookies, pixels, tags, log files, web beacons, analytics tools, and similar technologies.
  • Purpose of collection: to provide and improve the Site, remember preferences, analyse store performance, understand customer behaviour, prevent fraud, and support advertising or marketing measurement where permitted by law.
  • Shared with: Shopify, analytics providers, advertising platforms, technical service providers, and other providers that help us operate, secure, and improve the Site.

Order Information

When you place an order, we collect the information required to process your purchase, receive payment, arrange delivery, provide order confirmations, handle returns or exchanges, and communicate with you about your order.

  • Examples of information collected: name, email address, phone number, billing address, shipping address, payment details, order details, purchased products, delivery preferences, order notes, account information, and transaction information.
  • Source of collection: collected directly from you when you place an order, create an account, use checkout, or contact us about your purchase.
  • Purpose of collection: to fulfil our contract with you, process payments, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for risk or fraud, manage returns or exchanges, and provide customer service.
  • Shared with: Shopify, payment providers, shipping and fulfilment providers, postal and courier services, fraud prevention providers, customer support tools, and other service providers required to process and deliver your order.

Payment Information

Payments on the Site are processed through secure third-party payment providers. We do not store full payment card numbers on our own systems. Depending on the payment methods available at checkout, payment providers may process information such as card details, billing details, transaction identifiers, payment authorisation data, fraud-screening information, and payment confirmation details.

The Site may support payment methods such as major credit and debit cards, PayPal, Shop Pay, Apple Pay, Google Pay, and other local or international payment options available through Shopify or connected payment providers.

Customer Support Information

When you contact us for assistance, we collect information needed to respond to your request and resolve the issue.

  • Examples of information collected: name, email address, phone number, order number, shipping details, product details, photos or videos you choose to send, messages, and any other information you provide in your request.
  • Source of collection: collected directly from you when you contact us by email, contact form, social media, phone, or other communication channels.
  • Purpose of collection: to provide customer support, answer questions, process order-related requests, manage returns or exchanges, resolve complaints, and improve our service.
  • Shared with: Shopify, customer support providers, fulfilment providers, shipping providers, payment providers, and other service providers where needed to resolve your request.

Account, Rewards, and Referral Information

If you create a customer account or participate in the DressFit rewards or referral program, we may collect and process information related to your account activity and participation in the program.

  • Examples of information collected: account login details, customer profile information, purchase history, points balance, referral activity, discount usage, rewards earned, rewards redeemed, and communication preferences.
  • Purpose of collection: to manage your account, provide access to rewards, track points and referrals, apply discounts, prevent misuse of the program, and communicate with you about account or program activity.

Marketing and Communication Information

If you subscribe to our newsletter, agree to receive marketing communications, interact with our advertising, or follow us on social media, we may process information connected with those activities.

  • Examples of information collected: email address, name, marketing preferences, communication history, campaign interactions, referral source, and engagement with newsletters or advertisements.
  • Purpose of collection: to send updates, offers, product information, promotional content, and other communications where permitted by law or based on your consent.
  • Opt-out: you can unsubscribe from marketing emails by using the unsubscribe link in our emails or by contacting us at info.dressfit@gmail.com.

How We Use Personal Information

We use Personal Information for the following purposes:

  • to operate, maintain, and improve the Site;
  • to offer products for sale and provide our services;
  • to process payments and prevent fraudulent transactions;
  • to fulfil, ship, track, and deliver orders;
  • to provide invoices, order confirmations, shipping updates, and customer support;
  • to manage customer accounts, rewards, referrals, discounts, and loyalty features;
  • to communicate with you about orders, products, services, offers, or policy updates;
  • to personalise your shopping experience where permitted by law;
  • to analyse Site usage, store performance, product interest, and marketing performance;
  • to detect, investigate, and prevent fraud, security incidents, misuse, or illegal activity;
  • to comply with legal, tax, accounting, customs, consumer protection, and regulatory obligations;
  • to protect our rights, property, customers, business, and legal interests.

Legal Basis for Processing Personal Information

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar privacy laws, we process your Personal Information under one or more of the following legal bases:

  • Performance of a contract: when processing is necessary to provide products or services you purchased, process payment, ship your order, or manage your account.
  • Consent: when you subscribe to marketing communications, accept non-essential cookies, or provide consent for a specific processing activity.
  • Legal obligation: when processing is required for tax, accounting, customs, consumer protection, legal compliance, or regulatory purposes.
  • Legitimate interests: when processing is necessary to operate and improve the Site, prevent fraud, secure our business, respond to customer requests, analyse performance, or conduct limited marketing activities in a way that does not override your rights and freedoms.

Sharing Personal Information

We share Personal Information with trusted service providers and partners only where necessary to operate our business, provide the Site, fulfil orders, process payments, provide support, comply with the law, or protect our rights.

We may share Personal Information with the following categories of recipients:

  • Shopify: the Site is powered by Shopify. Shopify processes Personal Information to provide the e-commerce platform, checkout, analytics, fraud prevention, customer accounts, and related store services. You can read more about Shopify’s privacy practices here: https://www.shopify.com/legal/privacy.
  • Payment providers: payment processors, card networks, PayPal, Shop Pay, Apple Pay, Google Pay, and other payment services available at checkout.
  • Shipping and fulfilment providers: postal services, courier services, fulfilment partners, customs-related providers, and delivery partners that help ship and deliver orders worldwide.
  • Analytics and advertising providers: providers that help us understand store performance, measure campaigns, and improve marketing, such as Shopify analytics, Google Analytics, Google Ads, Meta platforms, and other advertising or measurement tools where enabled.
  • Customer support and communication tools: providers that help us respond to customer inquiries, send transactional emails, manage newsletters, or provide order updates.
  • Professional and legal advisers: accountants, lawyers, consultants, auditors, insurers, and other professional advisers where necessary.
  • Authorities and legal recipients: regulators, courts, law enforcement, customs authorities, tax authorities, or other parties when disclosure is required by law or necessary to protect our rights.

We may also share Personal Information to comply with applicable laws and regulations, respond to lawful requests, enforce our policies, investigate possible violations, protect our rights, or protect the rights and safety of others.

International Transfers

Because we sell and ship products internationally and use service providers located in different countries, your Personal Information may be transferred to, stored in, or processed in countries outside your country of residence. These countries may have privacy laws that differ from the laws in your location.

When we transfer Personal Information internationally, we rely on appropriate safeguards where required by applicable law, such as contractual protections, adequacy decisions, or other lawful transfer mechanisms.

Behavioral Advertising and Analytics

We may use Personal Information to provide, measure, and improve advertising or marketing communications that may be relevant to you. This may include using cookies, pixels, tags, and similar technologies to understand how visitors interact with the Site, measure ad performance, and show relevant ads on other websites or platforms.

Advertising and analytics partners may collect information about your use of the Site, your purchases, your interactions with ads, your device, and your browsing activity. This information may be collected directly through the Site or through cookies and similar technologies, depending on your location and consent choices.

You can learn more about targeted advertising from the Network Advertising Initiative here: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of certain targeted advertising services using these links:

If the Site displays a cookie banner or privacy preference tool in your location, you can also use it to manage your cookie and tracking preferences.

Selling or Sharing Personal Information

We do not sell Personal Information for money. However, some privacy laws may define certain advertising, analytics, or marketing activities as “sharing” or “selling” Personal Information, even when no money is exchanged. Where required by law, you may have the right to opt out of such sharing or selling by using the privacy controls available on the Site or by contacting us at info.dressfit@gmail.com.

Cookies

Cookies are small files downloaded to your device when you visit a website. We use cookies and similar technologies to operate the Site, remember your preferences, keep items in your cart, process checkout, provide customer account features, understand Site performance, measure marketing activity, and improve the shopping experience.

We may use the following categories of cookies:

  • Strictly necessary cookies: required for core store functions such as checkout, cart, customer login, fraud prevention, security, and site navigation.
  • Functional cookies: used to remember preferences such as region, currency, language, account settings, or privacy choices.
  • Performance and analytics cookies: used to understand how visitors use the Site, which pages or products are viewed, how customers arrive at the Site, and how the Site performs.
  • Advertising and marketing cookies: used to measure campaigns, understand interactions with ads, and show relevant advertising where permitted by law.
  • Social media and content cookies: used when social media features, embedded content, or third-party content are displayed on or connected to the Site.

Examples of cookies that may be used on Shopify-powered stores include cookies related to cart functionality, checkout, customer login, security, buyer localisation, analytics, privacy preferences, marketing measurement, and storefront performance. Specific cookies may change over time depending on Shopify updates, enabled apps, store settings, and the services connected to the Site.

You can read more about Shopify cookies here: https://www.shopify.com/legal/cookies.

The length of time a cookie remains on your device depends on whether it is a session cookie or a persistent cookie. Session cookies expire when you close your browser. Persistent cookies remain until they expire or until you delete them.

You can control and manage cookies in several ways. Most browsers automatically accept cookies, but you can change your browser settings to remove, block, or limit cookies. Blocking cookies may affect the functionality of the Site, including cart, checkout, account, currency, region, and personalisation features.

For more information about managing cookies, you can visit: https://www.allaboutcookies.org.

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. Where legally required, we respect applicable privacy choices made through available consent tools, browser-based mechanisms, or legally recognised opt-out signals.

Retention

We retain Personal Information for as long as necessary to fulfil the purposes described in this Privacy Policy, including providing services, processing orders, managing customer accounts, providing support, maintaining records, complying with legal, tax, accounting, customs, and reporting obligations, resolving disputes, preventing fraud, and enforcing our agreements.

When you place an order through the Site, we retain order-related Personal Information for our records unless and until deletion is requested and deletion is permitted by applicable law. Some information may need to be retained for legal, tax, accounting, security, fraud prevention, or dispute-resolution purposes.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or similarly significant effect on customers using our own systems.

Shopify and payment or fraud-prevention providers may use limited automated processing to detect and prevent fraud, unauthorised transactions, or abuse. This may include temporary blocking or flagging of transactions, IP addresses, payment methods, or suspicious activity.

Your Rights

Depending on your location, you may have rights regarding your Personal Information. These rights may include:

  • the right to access the Personal Information we hold about you;
  • the right to request correction of inaccurate or incomplete Personal Information;
  • the right to request deletion of your Personal Information;
  • the right to request restriction of processing;
  • the right to object to certain processing activities;
  • the right to withdraw consent where processing is based on consent;
  • the right to data portability;
  • the right to opt out of certain advertising, marketing, sale, or sharing activities where applicable;
  • the right to lodge a complaint with a data protection authority.

To exercise your rights, contact us at info.dressfit@gmail.com. We may need to verify your identity before processing your request. We will respond within the time required by applicable law.

European Economic Area and United Kingdom Residents

If you are located in the European Economic Area or the United Kingdom, you have rights under applicable data protection laws, including the right to access, correct, erase, restrict, object to processing, withdraw consent, and request data portability. You also have the right to lodge a complaint with your local data protection authority.

California and Other U.S. State Privacy Rights

If you are a resident of California or another U.S. state with applicable privacy laws, you may have rights to know, access, correct, delete, and obtain a copy of Personal Information collected about you. You may also have the right to opt out of certain sale, sharing, targeted advertising, or profiling activities where applicable.

We do not knowingly sell or share Personal Information of individuals under 16 years of age.

Children and Minors

The Site is not intended for children under the age of 16 without the involvement and consent of a parent or legal guardian. We do not knowingly collect Personal Information from children under 16. If you are a parent or guardian and believe that a child has provided us with Personal Information, contact us at info.dressfit@gmail.com so we can take appropriate steps to delete or restrict the information where required by law.

Security

We use reasonable technical, organisational, and administrative measures designed to protect Personal Information. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect Personal Information and use service providers that maintain security measures appropriate for their services.

Third-Party Links

The Site may contain links to third-party websites, platforms, social media pages, payment services, delivery services, or other external services. We are not responsible for the privacy practices, content, or security of third-party websites or services. We recommend reviewing their privacy policies before providing Personal Information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, service providers, technologies, legal requirements, or operational needs. The updated version will be posted on this page with a revised “Last updated” date. Your continued use of the Site after changes are posted means you accept the updated Privacy Policy.

Complaints

If you have a complaint about how we process your Personal Information, contact us first at info.dressfit@gmail.com so we can try to resolve the issue.

If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority. If you are located in the United Kingdom, you can contact the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/. If you are located in the European Economic Area, you can contact the data protection authority in your country of residence.